Up Early

J's alarm went off at 2:20 am this morning.  He was out the door shortly after 3am, on his way to the local NBC station in downtown Austin for a live interview on CNBC.  The spot was due to come on at 4:20 am, so I set my alarm for 4:15 am and went downstairs to catch his two minutes.  It was a two-hour show that started at 3:00 am, so I fast-forwarded through the majority to get a feel for what kind of show it was.  It was "Worldwide Exchange" with an anchor in London and another in Singapore (I think).  So J was piped in via satellite.  It was a very stock-exchange heavy news show, so I wasn't sure how Snoball would fit in, but they requested the interview, so we were excited for the incredible opportunity.

Here's what he saw....at the studio...quite a bit different from the local show's set-up.  And here's what I saw from my couch....Snoball on CNBC.

It was a bummer that the interview got interrupted by breaking news, especially since the breaking news was the result of an Italian bond auction.  J said they had prepped him for a possible interruption.  Apparently, the mediocre results of the auction are strong enough to keep the Italian economy from collapsing, so you know....I guess that's breaking news.

He still got in a really great explanation of Snoball and lots of exposure for the company.  Then he was back home and in bed again by 5:30 am.  But not before driving through on his way home to bring us all a special breakfast.  I just saw it in my fridge.  Not only is he a genius nerd leading an amazing team to becoming a household name, he's also thoughtful and considerate.  And mine (smitten sigh).

This is the last interview that we know of for right now.  It's been a whirlwind couple of weeks with all the great press.  This just means the Snoball Christmas party next year is really going to be surreal.  To God be the glory!